BEAMS Launches New Apparel Line "The A"

Japanese label BEAMS has launched "THE A," its new line of elevated essentials. Calling the new collection an "experimental project," Beams says it "seeks the way to redefine "AUTHENTICITY" for the modern era." For its inaugural release, BEAMS' THE A offers a concise curation of high quality menswear staplesA first look at the line-up highlights shirting including a blue flannel and an Oxford shirt, and essentials including a white crewneck and a black hoodie. The accompanying campaign highlight...